Parelli—the world’s #1 horse training education program—contacted us to reconstruct and design their site to appropriately represent their industry-leading, ruggedness-meets-excellence brand, improve usability and facilitate a their growing offering selection. We completely re-envisioned their site—creating everything from the initial sitemap to the final design.
Just a stumble away, Keegan’s Irish Pub was one of our favorite haunts. We extended Keegan’s authentic Edwardian Irish design to an equally authentic online identity through the Are You A Keegan? campaign. The identity drew on the cultural phenomenon of the local Irish pub and its fiercely loyal regulars, encouraging their tribe mentality and using it to attract new patrons.
In every branding project, we identify a company’s strengths to create a final product representational of those strengths. Two major strengths of commercial tenant representatives AREA were: 1. They pride themselves on doing all the heavy lifting for their clients so they can fully enjoy the places they work, and 2. They have a beautiful office in historic LaSalle Plaza—showing they practice what they preach. Here are some examples of the site and collateral we developed to reflect their mission, energy, charm and passion for people and the spaces in which they work.
Pink Boxers Distribution began as a one-man show, dedicated to spreading breast cancer awareness and support among men. Its founder had the product, a moving story, a website and the means to get the boxers into people’s hands. We worked closely with Pink Boxers Distribution to preserve and communicate the product’s cancer-awareness message to the male market through a viral, multi-faceted Internet-based campaign. This included a brand introduction to and promotion on social networking and blog sites, a series of pass-it-on e-newsletters and a guerrilla “show us your boxers” campaign.
